The untold story of how the Dutch conuered the European book market and became the world's greatest bibliophiles The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic Yet there is another largely overlooked marvel in the Dutch world of the seventeenth century books In this fascinating account Andrew Pettegree and Arthur der Weduwen show how the Dutch produced manybooks than pictures and bought and ownedbooks per capita than any other part of Europe Key innovations in marketing book auctions and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy and created a population uniuely well informed and politically engaged This book tells for the first time the remarkable story of the Dutch conuest of the European book world and shows the true extent to which these pious prosperous uarrelsome and generous people were shaped by what they readThe untold story of how the Dutch conuered the European book market and became the world's greatest bibliophiles The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic Yet there is another largely overlooked marvel in the Dutch world of the seventeenth century books In this fascinating account Andrew Pettegree and Arthur der Weduwen show how the Dutch produced manybooks than pictures and bought and ownedbooks per capita than any other part of Europe Key innovations in marketing book auctions and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy and created a population uniuely well informed and politically engaged This book tells for the first time the remarkable story of the Dutch conuest of the European book world and shows the true extent to which these pious prosperous uarrelsome and generous people were shaped by what they read